Please read these notices and disclaimers carefully before using the RCO Analytics, LLC (“RCO Analytics”, “we”, “us”, or “our”) Kidney Health 101 website.
Effective Date: July 1, 2020
RCO Analytics is committed to respecting and protecting your privacy. RCO Analytics has developed this Privacy Statement (this “Privacy Statement”) to describe how we may collect information about you through your interactions with us, on our website Kidney Health 101 (www.kidneyhealth101.com) (the “Site”) or through your online interactions with us (collectively, the “Services”), how we use collected information, and how and under what circumstances we share that collected information with third parties.
When you submit information to us through the Site, such as through the “Sign Up” page, the “Contact Us” page, or any other page accessed through the Site, you consent to the collection and processing of your information as described in this Privacy Statement. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY STATEMENT, PLEASE DO NOT USE THE SITE AND DO NOT SUBMIT ANY INFORMATION TO US.
We may change this Privacy Statement from time-to-time without notice. The “Effective Date” legend at the top of this page indicates when this Privacy Statement was last revised. Any changes will become effective when we post the revised Privacy Statement on the Site. For this reason, you should review this Privacy Statement when you visit the Site and note the Effective Date. Your continued use of the Site after the Effective Date constitutes your acceptance of the amended Privacy Statement. The amended Privacy Statement, if any, supersedes all previous versions.
RCO Analytics only collects personal data required to serve the purpose for which it was collected. RCO Analytics collects information that personally identifies you (“Personal Information”) directly from you when you voluntarily request information from RCO Analytics or supply information through the Services. This includes any and all materials submitted by you when you fill out a submission form, questionnaire, or inquiry, or create a login account. “Personal Information” includes information such as email addresses, first and last names, dates of birth, IP addresses, browser-shared geolocation date, address and zip code information, and other information including what Services you have utilized or educational offerings you have completed. The purpose and basis for collecting this information is to ensure quality content, personalize and improve the Services, respond to inquiries, communicate special offers, and otherwise carry out our policies.
We also may collect information through the Services that does not, on its own, identify a specific individual (including Usage Data defined below). RCO Analytics collects and processes this information to pursue its legitimate interests and rights. The purpose and basis for collecting this information is to ensure quality content, personalize and improve the Services, respond to inquiries, communicate special offers, and otherwise carry out our policies. If we link this information with your Personal Information in a way that renders it individually identifiable, we will treat it as Personal Information in accordance with the terms of this Privacy Statement.
As allowed by governing law, your use of the Site and the Services acknowledges your agreement that we may use your Personal Information as follows:
In order to provide the Services to you, we may need to share your Personal Information as permitted by law. We do not sell the Personal Information we collect about you to third parties. We may, however, share your Personal Information with service providers or third parties in accordance with the business purposes set out in this Privacy Statement.
Any information we gather, whether voluntarily provided by you or automatically collected, may be used for our internal business purposes and disclosed to third parties as allowed by governing law as stated below.
We implement a variety of security measures to maintain the safety of your Personal Information. However, the security of information transmitted through the Internet can never be guaranteed. We (like all websites) cannot warrant or guarantee 100% security of any information you transmit to us through the Site.
We may make chat rooms, forums, message boards, news groups or other similar communication tools available to you. Please remember that information disclosed in these areas, if any, is public. You should exercise caution when disclosing Personal Information in these areas, as this information is made available to other users. Do not disclose information in these public forums that might be considered confidential or proprietary or that you do not wish to be publicly available or that you are prohibited from disclosing.
Some browsers have a Do Not Track (“DNT”) feature that lets you tell websites that you do not want your online activities tracked. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, ad networks, plug-in providers, and other web services you encounter while browsing to stop tracking your activity via cookies or other tracking technologies. The Site does not currently respond to DNT browser signals or mechanisms.
The Site may contain links to websites maintained by third parties with which we have no affiliation. This Privacy Statement does not reflect the privacy practices of those sites, and you should consult the privacy policies of those sites to learn about their practices. A link to any third party site does not mean that we endorse it or in any way speak to the quality or accuracy of the information presented on it.
The Site is not designed for or targeted to children under the age of 18. RCO Analytics will never knowingly solicit or collect Personal Information from a child under the age of 18 through the Site without verifiable parental consent or unless that child’s parent or legal guardian has submitted the information in connection with the Services. If we discover that a child under the age of 18 has submitted Personal Information without verifiable parental consent, we will delete that information.
Additional privacy rights (including those consistent with California law)
Beginning January 1, 2020, California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018 (“CCPA”). Your right to submit certain requests if you are a California resident are described below. RCO Analytics has decided, notwithstanding such legal strictures only applying to California residents, to provide the following right to all residents of the United States of America (“USA”) using our Site. As such all USA residents may make the requests described below. Please note that when submitting a request, you will be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will need to verify your identity directly with us.
If you are a USA resident, you have the right to request information from us regarding the manner in which we share with third parties certain categories of information and the identities of the third parties with whom that information is shared. If you wish to exercise those rights, please email us at firstname.lastname@example.org.
If you are a USA resident, you have the right to request more information regarding the following, to the extent applicable:
You may submit a request for the information above by emailing us at email@example.com. RCO Analytics will not provide any information if it would otherwise violate state law, including any applicable privileges. In connection with submission of your request, we will take steps to verify your identity, and you will need to verify your identity before action is taken.
If you are a USA resident, you have the right to request that we delete your Personal Information collected or maintained by us. Once we receive your request, we will let you know what, if any, Personal Information we can delete from our records, and we will direct any service providers with whom we shared your Personal Information also to delete your Personal Information from their records. There may be circumstances in which we cannot delete your Personal Information or direct service providers to delete your Personal Information from their records. For example, we may be incapable of deleting your Personal Information if we need to: (1) retain your Personal Information to complete a transaction or provide goods or the Services; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation. Your physician and/or his or her group practice may also not be able to delete your Personal Information, furnished in accordance with this Privacy Statement, if they have incorporated it into your medical record or if they are using it in connection with other operational needs. You may submit a request to delete your Personal Information by emailing us at firstname.lastname@example.org. RCO Analytics will not delete any information if it would otherwise violate state law, including any applicable privileges. In connection with submission of your request, we will take steps to verify your identity and you will need to verify your identity as required under applicable state law or default under California law before action is taken.
Upon submission of a request for information or a request to delete information described above, we will take reasonable steps to confirm that the person submitting the request for information or the request to delete information is the person to whom the information relates, and to prevent unauthorized access or deletion of information. The specific steps taken to verify the identity of the requesting person may vary based on the nature of the request, including the type, sensitivity and value of the information requested, the risk of harm posed by unauthorized access or deletion, the likelihood that fraudulent or malicious actors may seek the information, the robustness of Personal Information provided to verify your identity, the nature of our business relationship with you, and available technology for verification.
We will generally try to avoid requesting additional information from you for the purpose of verification. However, we may need to do so if we cannot verify your identity based on the information already maintained by us. If we request additional information to verify your identity, it will be for that purpose only, and will be deleted as soon as is practical after processing the request, except as otherwise provided by law.
The following generally describes the verification processes we use:
If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete your Personal Information, including an explanation of why we have no reasonable method to verify your identity. As indicated above, RCO Analytics will not delete any information if it would otherwise violate state law, including any applicable privileges.
By exercising any of the above listed privacy rights conferred by the CCPA or by other state laws, if you are a USA resident, you have the right to receive non-discriminatory treatment by us. This means that, consistent with applicable laws including California law, we will not deny providing goods or the Services to you, charge you different prices or provide a different level or quality of goods and the Services to you unless those differences are related to the value of your information. You may need to provide Personal Information again to create a new account to access certain Services after your request to delete your Personal Information but we will comply with legal requirements here not to discriminate after you exercise your rights.
If you have questions or comments about the above Privacy Statement or would like to review, update, correct or delete your Personal Information that you have provided, please visit the “Contact Us” page and fill out the contact form.